Manaswini has been working for Women's empowerment with a major thrust for the last 25 years. Umpteen attempts were done for strengthening the position and honour of women in their families by encouraging their education, vocational guidance and training, free legal aid, and counselling in order to generate self-esteem and confidence among them. However, it was realized that despite these efforts, the violence towards women will not be curbed unless men in families and society are involved in this awareness movement. The deep-rooted psyche of patriarchal dominance will not be uprooted without the actual participation of men. Hence, Manaswini started on these lines by inviting men and youth in rural areas for this mission, in 2016. Appeal to participate in shedding off the traditions putting women to gender inequality and injustice against women was done for awareness among men and youth in rural areas. This was responded to by the youth positively and groups of rural youth are coming forward to work against dowry, child marriages, women exploitation etc.